- Target Audience
The purpose of this guide is to provide guidance on how to conceptualize and develop a branding concept to represent the aspirational qualities of the HPV vaccination campaign. A well-designed and executed brand encapsulates the ideals of good health, happiness, longevity and hope which play a huge role in the emotional motivation to seek a service, in this case, vaccination. Goal 3 in the UN Sustainable Development Goals is to ensure healthy lives and promote well-being for all ages, and the work of promoting the use of and access to the HPV vaccine contributes towards the attainment of SDG Goal 3, through the reduction of the disease burden caused by cervical cancer. The guide helps to lay out the process for developing a brand for your campaign.