- Target Audience
This guide is meant to provide practical and useful information about advocacy and how it can be integrated in the process of planning, designing and implementing Communication for Development (C4D) program interventions for HPV vaccination. Advocacy refers to a series of actions that are intended to influence laws, policies, and the structural environment surrounding a behavior or program, such as vaccination. This guide is particularly concerned with influencing decision-makers, stakeholders, and target audiences to take action that will support the HPV vaccination campaign. Because policies and advocacy environments are different in each country, this guide should be used as a reference as you develop your own local strategy. As such, you will want to make use of the strategies and the actions that serve your country’s needs and are relevant to your country’s context.